Summit
Health
A newly merged health care system introduces a new kind of care where more means more. More expertise, compassion and connection for patients and employees alike.
Brand Foundations
Visual & Verbal Identity
Brand Messaging
Brand Video
Brand Campaign
Branded Environments
Stori
The Unicorn-status fintech bolsters Mexico’s underbanked with the building blocks to a more prosperous future.
Brand Foundations
Visual & Verbal Identity
Card Design
WIC
The WIC program expresses what moms really want: The encouragement and support to be the moms they want to be.
Campaign Identity
Custom Typography
Logo System
Horizon
America’s first nationwide organic dairy brand renews its ambition to build healthier, more sustainable food communities.
Brand Foundations
Portfolio Architecture
Visual & Verbal Identity
Messaging
Packaging System
CFA
The world’s leading accrediting body for finance professionals amps up its impact story for the next generation.
Brand Foundations
Brand Architecture
Visual & Verbal Identity
Motion Toolkit
Brand Film
Brand Activation
Product Marketing
Indigenous
Pact
B Corp works to create health equity for American Indians and Alaska Natives in one generation.
Brand Foundations
Visual & Verbal Identity
Messaging
Planned
Parenthood
A renewed brand identity embraces Planned Parenthood’s unique position as a trusted expert and compassionate ally.
Brand Foundations
Visual & Verbal Identity
Messaging
Meg Beckum is an independent creative director specializing in brand design and narrative. She works with brands and agencies to develop comprehensive design systems and experiences.