Summit Health Brand Campaign

In its first brand campaign “Care at every connection,” the newly merged health care network aimed to illustrate a more compassionate, responsive, and coordinated care. Through a series of films and intertwined patient stories, the integrated campaign reveals Summit’s “new kind of care” highlighting meaningful moments of human connection at each touch in the Summit experience.

Campaign created at Elmwood with Amelia Cheung , Melissa Braun, and Julia Price Baron. Direction by Josh Seftel. Production by Smartypants. Still photography by Natalie Chitwood.