When the two industry leading healthcare systems merged, the newly formed organization needed a positioning that responded to a fragmented industry often marked by complexity, uncertainty and fear. Blending the unique strengths of each entity, Elmwood developed an end-to-end brand program unleashing the power of connection and inspiring a complete kind of care where more means more. More expertise. More compassion. More coordination. More care—connected for patients and employees alike.
Identity created at Elmwood with TienMin Liao, Tyler Bengsten, Claudia Sandoval, Steve Haslip, Bruno Nesci, Paul Collins, and Marci Gentile. Illustrations by Jerome Masi
