Launching an improved life insurance policy with guaranteed protection and more growth potential, AXA enlisted Sullivan to create a breakthrough campaign that would attract the attention of advisors. Thus, the platonic office valentine’s party was born. Celebrating the “policy that loves you back,” advisors received flowers, chocolates and oh-so-sweet greeting cards counting the reasons why their clients would be gushing over the new protection.
Created at Sullivan with Collin Bennion, Mike Last and Archie Sessions, 2018.
